KrackWins – Sports Betting App

About

KrackWins is a sports betting tips app run by a distinguished professional bettor from the US – the eponymous Billy “Krackman” Krackomberger.

Challenge

KrackWins is a project started by a professional sports bettor Bill “Krackman” Krackomberger. Bill asked us to streamline the UX of his app and give it a new look that reflects modern aesthetics. The main goal was to make the betting tips stand out and provide users with an easy way to navigate through different sporting events. The desired result was an improved conversion and an increase in the number of subscribers.

Solution

We overhauled the design of the app and gave it a more eye-catching look. The betting tips were now easy to notice and users could effortlessly access and move between sporting events. We also added an exciting new component to the app that contained useful advice and a blog. Finally, we got an increase in the number of subscribers by determining the best way to position the relevant banners.

The project was realized in cooperation with the Digital Dames agency, which was in charge of development and project management.